Compelling content is the key to a successful website and business. By posting regular blog posts, you can attract more customers and readers. Producing informative, helpful content can strengthen your online credibility and authority.
Do you want to improve your blogging process? Here are a few tips from seo consultant experts to help you get started.
1.Determine your audience.
Know who your target customers and readers are, and write for them. What do you think are the things they would want to know? What would they read about? Can you help them solve some of their problems by writing something informative? Brainstorm topics by using your buyer personas. In line with this, make sure to write evergreen posts. These type content would never go out of date.
2.Identify a specific topic.
If you really want your blog to gain more traffic and be successful, you need to add value for your potential customers and readers, and at the same time, structure it well for search engines to understand.
It all begins with an efficient keyword strategy. Let a general question or topic serve as your starting point. Then, utilize a keyword research tool to know the phrasing people use about that particular topic. One of these keywords can become your focus or main keyword. Use this word in your headers, headlines and text body.
3.Come up with an effective headline.
The headline tells the audience what the blog post is all about. This communicates the promise of your content. No matter what your topic is, the body of your blog post must address that particular promise. Sometimes, it can take days or weeks before a blogger can choose the perfect headline that provides the greatest draw for new customers and readers.
4.Make a blog post outline.
Once you have finalized your headline, your post’s purpose is already set. Make sure to surprise your readers with a compelling headline and writeup. To make sure that everything is organized and well-structured, make an outline. Which parts need sub-headers? See to it that every paragraph is focused on one idea.
5.Start drafting your introduction.
It is always important to produce informative and useful content. This must be a priority for every blogger. Then, as your second mission, you must make sure that the writeup is easy to browse and read. Continuously improve user experience.
Sure, you don’t know how much reading a user will do. But, chances are, they will look at the introduction and conclusion parts. Maintaining a tone that is friendly and conversational, but at the same time authoritative will help a lot. Moreover, your introduction doesn’t have to be that lengthy.
6.Draft the conclusion.
Think about the entire flow of your conclusion. Usually, the conclusion is a quick summary of the entire post. Your conclusion and introduction must connect, and reflect one another. However, it is the conclusion which contains one of the most important elements of a compelling website content. The call-to-action statement. Never forget this at the very end of your post.
7.Research, research and research.
Learning must never stop. There is always a big room for improvement in every content strategy. Regularly check your favorite websites and other sources for an updated process. Incorporate the most recent ideas and trends to your workflow. This will help establish your online authority and authenticity.
8.Write down your post.
This is the perfect time to exercise your creativity. Let your creative juices flow, and take over your writing process. When writing your draft, it is advisable to write in a spontaneous manner. Write as quick as you can. Afterwards, make some revisions. Leave only the most informative details.
9.Relax, revise and edit.
Are you operating on a full-scale digital content strategy? If yes, then you must have 3 days of work every major blog post. At this point, evaluate your work process. You may want to work in accordance to the usual content marketer approach—research, write and edit. Sometimes, it comes with a little bit of design work on the side.
10.Do some final revisions and checks. Then, let the content fly.
This final process depends a lot on your team’s workflow, or if you are operating alone. Make sure that all informative graphics, visual touches and call-to-action statements are present before publishing.