There is now a need to push website development that caters to the mobile crowd. According to a recent survey, 67% of the world’s population are now using their mobile phones to access the internet- may it be through the use of specific apps or web browsers.
If your website is not equipped to cater to the said crowd, then you’re going to suffer huge losses. So in this article, I will give some simple tips to turn your old website into something that is mobile-friendly.
Search Engine Optimization and the Mobile Crowd
SEO strategies have had certain changes implemented and web developers need to take notice. Just a few years ago, the search engine giant, Google, said that websites need to cater to the mobile crowd so that their page rankings will not suffer a nosedive.
After the announcement, mobile web developers and designers are scrambling to make things work. You want SEO to work for you so that when a person uses a search engine to find something, you want your website to be at the top 5 of the search results.
Do not worry, I will give you some tips on how you can improve your SEO. You just have to be informed that search engines now penalize websites who are not mobile-friendly so that you can make the appropriate changes.
Simplify Navigation by Removing the Old Stuff
Old websites have been accustomed to using those outdated and ugly menu bars that although present users with different navigational options, it can be “in your face” when viewed on a smaller screen.
So, to cater to the mobile crowd, you want to simplify your navigation by removing the old stuff and bringing in the new.
For example, you could start ditching those old horizontal menu bars in favor of the hamburger menus. You know, those small icons that when you tap on it, will give you different options for site navigation.
You want it to be subtle so as to not use up the very limited space a mobile device has.
Customer Feedback is Essential
If you run a business website, it is important that you have a feedback channel where customers can leave their reviews and suggestions.
When you have this prominently placed on some parts of your website, people will know that you are a credible and reliable company. Plus, people are more willing to pay when they see that a website is trustworthy based on the reviews.
Content is King, But Only Based on Context
Content used to be the king of the website, but not anymore. Content is still necessary, but only in certain contexts.
What I mean is that your content has to be relevant to the products that you sell. This is to narrow your blog portfolio down to what your customers really want to see.
Remember, the simpler the design, the better the conversion. This also applies to your content; if you only put the essentials on your blog, the better.
Always Include a Search Function
As your business grows, you will increase the number of products that you sell. You probably decided to separate them into categories, but again, your catalog can be so overwhelming that people will have a hard time looking for a specific item.
To help solve this, always include a search bar on your website. This so that people can just use the functionality to help them get to where they want to go. Also, it makes them happy since they do not have to jump through the hoops just to buy something that they want.